Before you dive into the ocean of affiliate marketing, you have to define your niche first. Your failure in this business starts with choosing the wrong niche market.
Below are helpful guidelines that will help you to identify a profitable niche online.
Finding your Niche - An Overview
A niche market is defined as a subset of a larger market. A profitable niche market is a one that has a reasonable number of people who are ready to pay for products or services in the niche.
The main principle of niche research lies in breaking down a broad subject into subcategories until you find a subcategory that has high or moderate demand and low or moderate competition.
One mistake you should always try to avoid is confusing a market with a niche. A market is too broad and too competitive. Read more:
How to find a profitable niche market online
Jan 18, 2012
Building Back links: 3 Things to Take into Account
Back links can be defined as all those links from other websites that points to a particular website. Back links play a very important role in the ranking of websites by search engines. If you trace the history of Google back to its foundation, you'll recall that Google emerged from smart back link calculation. The two founders, Larry Page and Sergey Brin, were able to come up with an algorithm that rank webpages base of the number of back links they have. Up to present day it is clear that back links still play an important role in the way websites are rank, even after the popular Google Panda update.
Attracting traffic to your site is all about building back links from other websites to yours. Back links, in addition to improving your search engine ranking and Google page rank, also send traffic from other sites to yours.
In this article, it is assume that you've already gotten a niche market and a list of keywords you'll be targeting. That is only when you can start thinking of building back links.
To improve the effectiveness of your back links, there are 3 key factors you should always have in mind and do them right. These factors are discussed below.
1. Anchor Text of Back Links: Anchor text of your back links are simply those hyperlinked texts that lead to your site when someone click on them.
As you build your back links, always pay attention to your anchor texts by using your keywords in them. The reason for this is that the anchor texts of your back links tell search engines a lot about what your site is all about. If your back link anchor texts are relevant to a keyword that is being searched, your website will rank higher in the search result than when it is not relevant.
You must have come across some websites that advise you to point all your back links to your home page and then link out to other pages on your site from the home page. This is wrong. The reason some people give to back up this wrong idea is that, if you have all your links pointing to your homepage, its page rank will increase and the page rank will trickle down to other pages on your site. Like I said, this strategy is wrong and here is why. It is very difficult, if not impossible to optimize a page for many different keywords. The winning strategy is to optimize each page on your website for a single, long-tail keyword and then use the keyword in the anchor text while linking to that page from other websites.
Another thing to take note of is that you should diversify the anchor text of your back links. It is going to look very suspicious to Google that all the links pointing to page A have the same anchor text. So you should try to mix things up to make it look natural. You can achieve this by using synonyms of your keywords and a few instances of "click here".
2. Page Rank: The page rank of a webpage is one of the means Google use to determine the authority of a webpage. It has numerical values that range from 1 to 10. The higher the page rank of a page the higher will be its position in SERP (search engine result page) for the keywords that page is optimized for. If a page that has a high page rank optimizes its content for a particular keyword, it will rank higher than another page that has a lower page rank which is also optimized for the same keyword.
For an effective link building campaign, build your back links from pages with high page rank rather than from pages with lower page rank. Doing so will give you an edge over your competitors. But there is nothing wrong with getting a number of links from low page rank pages. In fact it is good to go for a variety of page ranks. This will make it look natural.
3. Source of back links: Your back links should come from a variety of sources such as sites with .edu and .gov extensions. Your back links should also come from different C-class IP addresses. The reason for these is that you have to create diversity in your link building campaign so that search engines won't feel that they're being manipulated.
These 3 important factors will greatly affect your search engine ranking. Doing them the right way will definitely improve your search engine ranking.
Attracting traffic to your site is all about building back links from other websites to yours. Back links, in addition to improving your search engine ranking and Google page rank, also send traffic from other sites to yours.
In this article, it is assume that you've already gotten a niche market and a list of keywords you'll be targeting. That is only when you can start thinking of building back links.
To improve the effectiveness of your back links, there are 3 key factors you should always have in mind and do them right. These factors are discussed below.
1. Anchor Text of Back Links: Anchor text of your back links are simply those hyperlinked texts that lead to your site when someone click on them.
As you build your back links, always pay attention to your anchor texts by using your keywords in them. The reason for this is that the anchor texts of your back links tell search engines a lot about what your site is all about. If your back link anchor texts are relevant to a keyword that is being searched, your website will rank higher in the search result than when it is not relevant.
You must have come across some websites that advise you to point all your back links to your home page and then link out to other pages on your site from the home page. This is wrong. The reason some people give to back up this wrong idea is that, if you have all your links pointing to your homepage, its page rank will increase and the page rank will trickle down to other pages on your site. Like I said, this strategy is wrong and here is why. It is very difficult, if not impossible to optimize a page for many different keywords. The winning strategy is to optimize each page on your website for a single, long-tail keyword and then use the keyword in the anchor text while linking to that page from other websites.
Another thing to take note of is that you should diversify the anchor text of your back links. It is going to look very suspicious to Google that all the links pointing to page A have the same anchor text. So you should try to mix things up to make it look natural. You can achieve this by using synonyms of your keywords and a few instances of "click here".
2. Page Rank: The page rank of a webpage is one of the means Google use to determine the authority of a webpage. It has numerical values that range from 1 to 10. The higher the page rank of a page the higher will be its position in SERP (search engine result page) for the keywords that page is optimized for. If a page that has a high page rank optimizes its content for a particular keyword, it will rank higher than another page that has a lower page rank which is also optimized for the same keyword.
For an effective link building campaign, build your back links from pages with high page rank rather than from pages with lower page rank. Doing so will give you an edge over your competitors. But there is nothing wrong with getting a number of links from low page rank pages. In fact it is good to go for a variety of page ranks. This will make it look natural.
3. Source of back links: Your back links should come from a variety of sources such as sites with .edu and .gov extensions. Your back links should also come from different C-class IP addresses. The reason for these is that you have to create diversity in your link building campaign so that search engines won't feel that they're being manipulated.
These 3 important factors will greatly affect your search engine ranking. Doing them the right way will definitely improve your search engine ranking.
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